“By building the first fully automated greenhouse in the country, we’re redefining how leafy greens are grown in Ontario and beyond,” says Jay Willmot Haven Greens Founder and CEO. “Our AI-driven systems enhance productivity, reduce energy use, and lower emissions, setting a new standard for indoor agriculture.”
Willmot credits Finland-headquartered Green Automation’s mobile gutter system that maximizes space, eliminates manual transplanting, and improves input cost efficiency for Haven Greens’ lightning-speed launch success. The innovative growing system guides 17-foot gutters through the entire growing process, from seeding to harvesting and mixing, then back to seeding in continuous 25-day cycles.
Timing has been on his side. The launch follows high-profile recalls of contaminated U.S. field lettuce and increasing worries about the sustainability of transporting high-water-content lettuce from Arizona and California to central Canada. Plus, the recent 2025 U.S. trade war has inspired Canadian consumers to search for Canadian-grown produce alternatives.
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