Green Automation brings automation and efficiency to new greenhouse operation in Texas
Press Release Oct 31, 2019
Green Automation Group is proud to announce the latest project realization in the North American market – hydroponic lettuce producer TrueHarvest Farms in Belton, Texas. The 50,000 square feet greenhouse is equipped with growing automation technology from Green Automation. Riding on the steadily increasing demand for locally grown produce, TrueHarvest Farms will grow fresh and pesticide-free head lettuce locally in the controlled environment of a greenhouse 365 days a year. The farm is strategically located in the “Texaplex Triangle”, which is formed between the cities, Dallas-Fort Worth, Houston, San Antonio and Austin. With a population of around 20 million people and having 80% of the state’s population growth since 2000 as well as generating up to 70% of Texas economy, this area is the ideal location for new, innovative and sustainable production of leafy greens.
Recent food safety scares in the lettuce industry has led to an increased interest in and call for safe and clean lettuce produced in a controlled environment. The greenhouse is a closed system, controlling what comes into the greenhouse, making it possible to not only keep the lettuce clean, but also to grow them without using any chemical pesticides. The irrigation water, the air and growing medium are controlled, monitored and clean - keeping consumers safe and the environment protected.
TrueHarvest Farms is using the automated growing system optimized for head lettuce production. Labor efficiency is an essential key component in a profitable operation.
Before deciding what growing system to invest in, TrueHarvest Farms did multiple trips to reference operators in Europe, including to such remote locations as Joensuu, Finland. “It is a proven system and on par with our earth conscious commitment. We are looking forward to growing and providing the Texas market with the highest quality lettuce”, says Marshall McDaniel, Managing Member at TrueHarvest Farms, “This is only the beginning, we have room to grow and our head house as well as the irrigation system are designed for future expansions,” McDaniel explains.